Our New York office shares 5 insider tips on how to create a successful Instagram influencer marketing campaign for your brand.

Is there even such a thing as being too popular? Apparently so.

We examine the cost-effective nature of influencer marketing and highlight the benefits of including influencer marketing in a brand's digital strategy.

Two of the biggest questions we are asked when it comes to influencer marketing campaigns are: “How can we measure the ROI?” and, “Will this lead directly to sales?".

Instagram star Essena O’Neill may have been a familiar face to her (not inconsiderable) 612,000 followers - before she dramatically quit the platform.

With the smartphone now an ubiquitous presence where millennials are concerned, brands are struggling to meet the insatiable demand for content that is clickable, shareable and engaging.