An influencer is someone who can promote your product to a desired audience in a way that is different to traditional advertising.

As influencers go from strength to strength, you may be wondering what's on the horizon for influencer marketing. Our experts look ahead to 2017 and beyond.

As Snapchat's popularity continues to surge, we explore the attraction of this social media platform and why it works for targeting young male audiences.

Taking Instagram seriously can open up a world of opportunities for brands. Here are our tips for using Instagram to market your brand.

Our New York office shares 5 insider tips on how to create a successful Instagram influencer marketing campaign for your brand.

Is there even such a thing as being too popular? Apparently so.

We examine the cost-effective nature of influencer marketing and highlight the benefits of including influencer marketing in a brand's digital strategy.

Two of the biggest questions we are asked when it comes to influencer marketing campaigns are: “How can we measure the ROI?” and, “Will this lead directly to sales?".

Instagram star Essena O’Neill may have been a familiar face to her (not inconsiderable) 612,000 followers - before she dramatically quit the platform.

With the smartphone now an ubiquitous presence where millennials are concerned, brands are struggling to meet the insatiable demand for content that is clickable, shareable and engaging.