Influencer marketing is cemented in the imagination of today’s brands. It’s a natural step in consumerism, and it’s been going on for centuries, albeit in different forms.

We all have trust issues. Some of them have crossed over into the face of influencer marketing, as the general public have become sceptical of anything claiming to be ‘authentic’.

Pinterest has launched ‘Pin Collective’, introducing brands to its influencers. It shows how crucial influencer marketing has become, but will it take off?

As video is redefining influencer marketing and content creation surges, we explore the impact it has on the platforms where your audiences hang out.

Finding an influencer who can best promote your brand is key to having a successful campaign. Follow these tips for working with all kinds of influencers.

An influencer is someone who can promote your product to a desired audience in a way that is different to traditional advertising.

As influencers go from strength to strength, you may be wondering what's on the horizon for influencer marketing. Our experts look ahead to 2017 and beyond.

As Snapchat's popularity continues to surge, we explore the attraction of this social media platform and why it works for targeting young male audiences.

Taking Instagram seriously can open up a world of opportunities for brands. Here are our tips for using Instagram to market your brand.

We examine the cost-effective nature of influencer marketing and highlight the benefits of including influencer marketing in a brand's digital strategy.